Brands: It's Time to Know Your New Consumer

Brands: it's time to know your new consumer

Consumer attitudes are irresolute at an accelerating pace, and brands need to understand this as a matter of urgency. It's fourth dimension to think nearly them as people, non simply consumers. This demands an always-greater focus on innovation, make purpose and sustainability. Information technology also means embracing transformation by getting these things correct:

  • Fueling growth through new business models
  • Understanding consumer needs and values
  • Delivering stop-to-end consumer and customer experiences
  • Powering the organization with data
  • Aligning resources with new business models
  • Creating agile supply chain and manufacturing operations

Delivering on all these imperatives is an heady challenge, and Accenture is set to help, every bit you begin to re-imagine your consumer and customer relationships.

CONSUMER RELATIONSHIP CHECKLIST

Assess the wellness of your consumer relationships.

How we assist

Working with Accenture ways working with a cross-functional squad of experts to assist drive value, transform, innovate and grow your consumer goods and services business at calibration and pace.

Drive growth, innovation and new business models

Place new business organisation growth opportunities and improve operation through CPG innovation in products, services, processes and agile business models.

Create E2E consumer and customer experiences

Creating unified consumer and customer brand experiences across all channels, enabled by a digitally integrated organization.

Harness enterprise operations to fuel growth

Unlock trapped value with intelligent operations. Create corporate agility and drive concern growth with intelligent operating models.

Transform into a information-led insights company

Blend human + machine in new ways to harness the ability of data and artificial intelligence, powered by cloud, adopted at scale.

Social commerce: A people powered retail revolution

$i.2 trillion opportunity

Social commerce is growing ~3x faster than traditional ecommerce. Run across implications for CPGs.

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Sustainability will reinvent Consumer Goods

Time is running out to win the battle confronting climatic change. Nosotros no longer have the luxury of standing still. We must reduce carbon emissions to protect our planet from further damage.

As unveiled at COP26, Accenture and The Consumer Goods Forum, with support from the United Nations, are working together to urge big CPG and Retail companies to commit to half their carbon emissions by 2030 and reach internet zero past 2050. Joining the Race to Nada, means joining some of the largest CPG and Retail brands in the world in tackling the climate crisis.

Consumer Goods and Retail take the power to reinvent and build resilient businesses with a positive commitment to our environment—sustainability is a pathway to driving growth that is amend for brands and the planet. Technology, innovation and working collaboratively will exist key to achieving these goals.

Turning practiced intentions into great outcomes is vital, but time is running out. Let's make this the decade to deliver.

Let's make this the decade to deliver

COP26 – Accenture Consumer Goods – Race to Zero

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Capabilities

Accenture Consumer Appurtenances and Service consulting offers a full range of services that help identify new business concern growth opportunities, drive consumer goods innovation, technology transformation and personalized customer experiences.

Growth and innovation

Place new category growth opportunities, create new business models and drive innovation — all enabled through a broad ecosystem of partners.

Brand experience

Create a unified brand experience that is purpose-led, locally relevant and cost effective on a global scale, activated by information-driven intelligence.

Digital commerce

Transform the architecture and operations to toll finer manage digital commerce experiences and optimize ROI with information-driven intelligence.

Data and analytics

The promise of 5G-led growth is on the horizon. We are a leader in helping companies move to 5G and maximize its potential.

Supply concatenation and manufacturing

Reduce cost to serve, better speed to market, create custom products and services to boost market place responsiveness, profitability & inventory accurateness.

Workforce transformation

Design the future employee experience and well-being in hybrid work, anticipate new skills and drive workforce culture and learning from the top.

Enterprise transformation

Turn your business functions into strategic growth enablers through existent-time data analytics to improve business value and investment decisions.

Intelligent business services

Create new capabilities that keep stride with change and increase speed to market; replace Global Business Services with scalable Intelligent Services.

Intelligent operating models

Blueprint and activate operating models that bulldoze business growth, increment agility and foster an inclusive and diverse culture.

Technology transformation

Build future technology landscapes and deliver transformations designed for feel, led past data and enabled past digital.

Cost management

Leverage real-time, data-led insights to understand costs and continually reallocate funds to priority growth areas and strategic investments.

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Food TRENDS

Five means we're thinking differently most nutrient

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Where we serve

Agribusiness

Discover how we are working beyond the food value chain (seeds, farming and processing) to drive innovation and growth for our agri clients.

Beauty

Cheque out how we are transforming the beauty customer feel and enabling clients to discover new areas of opportunity fueled by data.

Beverages

Enabling the transformation of beverages through human-centric production innovation and sustainable models, driving superior operation and feel.

Nutrient

Nosotros're helping food companies pin to consumers' evolving needs for quick, healthy, socially responsible products that elevate experiences.

Habitation and personal care

From personal care and hygiene to abode care products and appliances, we help clients adapt to a new reality, driven by evolving consumer lifestyles.

Case studies

    Asahi Europe & Intl partners with Accenture

    Asahi Europe & International has selected Accenture as its strategic partner to manage all application services across its European and International Business organisation.

    This is one of the key pillars of Asahi'due south IT strategy driven by its visionary IT department #digital. It volition transform the way #digital provides services to its business concern units across markets, setting new standards of quality, increasing speed to market, improving innovation, as well as modernizing their application and infrastructure landscape.

    Accenture will be responsible for the entire application mural from run, simplification, automation and modernization, through a state-of-the-art application maintenance and development mill, paving the manner for Asahi's upcoming journeying to cloud.

    Accenture's 360 value arroyo will exist used to runway realization of key benefits expected: improved quality, increased client satisfaction and engagement, automation, speed to marketplace, continuous improvement and cost efficiency.

CONSUMER Behavior Inquiry

Understanding new consumer trends

What we think

Is the purpose of your brands big enough?

The brand purpose in consumer packaged goods companies encompasses the end-to-end business concern, from operations to product design.

New business models are the key to CPG growth

The highest-growth CPG brands are those that pursue new business concern models to evangelize more than convenience, discovery, personalization and purpose.

Unlock trapped value and sustain growth in CPG

How can consumer packaged goods companies notice new areas of growth? Our latest written report outlines five steps to grow at speed and scale.

Meet the team

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